English
Issued by BI-REX Big Data Innovation & Research Excellence
BI-REX is one of the 8 Italian Competence Centers funded by the Italian Ministry of Enterprises and Made in Italy within the Industry 4.0 National Plan and our main focus is on Big Data.
Date of the event:
from 29/04/2025 to 29/04/2025
Duration:
7 hours
Description:
Impact and Influence, Philip Morris International
🔹 The Foundations of Effective Communication
- The essential principles of impactful communication.
- Understanding how people receive and process information (building rapport and credibility).
- How to engage and connect with different types of audiences.
🔹 Influence and Persuasion
- How to communicate in a way that resonates and drives action.
- The psychology of persuasion: what makes people listen, trust, and follow.
- 30 fundamental principles of communication to influence people effectively.
🔹 Adapting Communication to Different Levels of Seniority
- 9- vs. 9+ communication dynamics:
- With peers & teams (9-): Fostering collaboration, being clear and directive.
- With senior executives (9+): Structuring messages strategically, being concise and impactful.
- Case studies & examples: How communication shifts depending on the audience.
🔹 Navigating Difficult Conversations & Objections
- Handling pushback without losing authority.
- How to redirect a conversation and maintain influence.
- Turning objections into alignment opportunities.
🔹 Real-World Practice & Personalized Feedback
- Participants will bring real-life communication scenarios and practice applying the principles learned.
- Immediate feedback on delivery, clarity, and persuasiveness.
Release criteria:
Frequency
