Francesco Maiuolo

Neuromarketing Researcher

I'm a highly motivated and inquisitive individual with a strong passion for understanding human behavior, decision-making processes and how these are influenced by marketing and nudging strategies. During my degree in Communication and Marketing Psychology, I explored Neuromarketing, Nudging, and Behavioral Economics, conducting my first neuromarketing research project and developing innovative and ethical nudging strategies to encourage consumer behavior. Beyond my academic background, I'm also an independent music producer. Music fuels my creativity and curiosity, offering me a unique perspective on problem-solving and innovation. Additionally, I'm familiar with some programming languages and technological tools, which enable me to derive data-driven insights and implement digital solutions effectively. I believe my ability to combine creative thinking with analytical skills is one of my key strengths, allowing me to approach projects from multiple perspectives and find unconventional solutions. My goal is to work in dynamic environments where I can further enhance my experience in neuromarketing, lead research projects and contribute to the development and optimization of products, services, and communication campaigns. Moreover, I'm particularly interested in designing nudging strategies that inspire people to engage in prosocial behaviors.